2006 Arroyo Case Study - 31910 Words

2006 National Institute of Sta nda rds a nd Technolog y Technolog y Administration †¢ De pa rtment of Commerce Baldrige National Quality Prog ra m Arroyo Fresco Community Health Center Case Study 2006 National Institute of Standards and Technology Technology Administration †¢ Department of Commerce Baldrige National Quality Program Arroyo Fresco Community Health Center Case Study The Arroyo Fresco Community Health Center Case Study was prepared for use in the 2006 Malcolm Baldrige National Quality Award Examiner Preparation Course. The Arroyo Fresco Community Health Center Case Study describes a fictitious nonprofit organization in the health care sector. There is no connection between the fictitious Arroyo†¦show more content†¦Year(s) __________________________________________________________________________________________________________ Name(s) of Applicant __________________________________________________________________________________________________________ 2. Highest-Ranking Official X J Mr. J Mrs. J Ms. J Dr. Name Ramon Gonzalez _______________________________________________ Address 1345 Desert Bloom Ave. _________________________________________________ Title CEO _______________________________________________ Yuma, AZ 85364 _________________________________________________ Telephone No. (555) ARROYOF (277-6963), ext. 12 _______________________________________________ _________________________________________________ r_gonzalez@af.net E-Mail _______________________________________________ Fax No. (555) 277-6967 _________________________________________________ 3. Eligibility Contact Point X J Mr. J Mrs. J Ms. J Dr. Name Roger Sinclair _______________________________________________ Address 2219 Lakeview Blvd. _________________________________________________ Title Director of Performance Excellence _______________________________________________ San Luis, AZ 85349 _________________________________________________ Telephone No. (555) 487-6235 _______________________________________________ Overnight Mailing Address (Do not use a P.O. Box number.) (555) 487-6277Show MoreRelated2006 Arroyo Case Study31910 Words   |  128 Pages2006 National Institute of Sta nda rds a nd Technolog y Technolog y Administration †¢ De pa rtment of Commerce Baldrige National Quality Prog ra m Arroyo Fresco Community Health Center Case Study 2006 National Institute of Standards and Technology Technology Administration †¢ Department of Commerce Baldrige National Quality Program Arroyo Fresco Community Health Center Case Study The Arroyo Fresco Community Health Center Case Study was prepared for use in the 2006 Malcolm Baldrige National QualityRead MoreArroyo Fresco Community Health Center Applied For The Baldrige Program1037 Words   |  5 PagesArroyo Fresco Community Health Center applied for the Baldrige Program which rates organizations in different sectors performance excellence. The program raises awareness about how an organization performance effects the United States and global economy. The program is an organizational assessment tool and criteria. It also recognizes national role models and award them with the Presidential Award for performance excellence. Their mission is â€Å"To improve the competitiveness and performance of UnitedRead MoreWhat Is Ptraps And Interpersonal Therapy?1096 Words   |  5 PagesThese studies also suggest more sessions and more intervention time, are correlated to better outcomes (Arroyo, et al., 2017) .The participants in treatment seemed to have the greatest results in decreased PTSD symptoms, increased self-esteem, decreased symptoms of depres sion and general distress, and increases in life functioning (Arroyo, et al., 2017). Arroyo et al. (2017) argue that in order to see the best results, treatment should be IPV adapted, it is recommended to use CBT-based treatmentsRead MoreArroyo Fresco Case Study Essay3849 Words   |  16 PagesArroyo Fresco Community Health Center Case Study Analysis Abstract Arroyo Fresco (AF) currently provides services through eleven clinics and four mobile service vans across western Arizona. The three counties that are served through AF provide high quality primary care and preventative services to demographic areas with diverse geography, culture, income, and other varying factors (â€Å"Arroyo Fresco,† 2006). The facility guides its decision making process for organizational strategies withRead MoreArroyo Fresco2515 Words   |  11 PagesArroyo Fresco Arroyo Fresco Community Health Center (AF) is a community health center serving western Arizona from 11 clinics and 4 mobile service vans. Community health centers have been established over the past 40 years in underserved areas in all 50 states, and they are nonprofit, community-owned health care organizations that offer patients high-quality primary care and preventive services regardless of their ability to pay. They also provide enabling services, such as transportation, translationRead MoreThe Punishment Permutation in the Philippines1909 Words   |  8 Pagessuspended and reestablished as the years go by in the Philippines. In the past, death penalty has been implemented during the times of Ferdinand Marcos, Fidel Ramos, Joseph Ejercito Estrada, and Glorio Macapagal-Arroyo as a response to increasing crime rates. But then, last 2006, Arroyo signed Republic Act No. 9346 which proclaims the suspension of capital punishment in favor of life imprisonment. Not a decade has passed yet lawmakers are in talks once again on reviving death penalty. Even thoughRead MoreDecision Making; Medicaid Cuts1255 Words   |  6 Pagesare routinely guided by the best logic and evidence – and if they relentlessly seek new knowledge and insight, from both inside and outside their companies, to keep updating their assumptions, knowledge, and skills Harvard Business Review, January 2006, p. 64) Currently, the clinic offers free drug and pregnancy screening, substance abuse counseling, occupational and physical therapy, Monthly health screening (diabetes, hypertension, breast exams and prostate exams) and $6 generic prescriptionRead MoreCritical Thinking At The Ohio Nurses Association1939 Words   |  8 Pagesskills increase throughout nursing education. Teaching critical thinking will improve clinical performance of the student nurse (Riddel, 2007). Studies have shown that the use of simulation labs has increased the development of critical thinking skills in nursing students (Zuriguel Pà ©rez, E., Lluch Canut, M. T., Falcà ³ Pegueroles, A., Puig Llobet, M., Moreno Arroyo, C., and Roldà ¡n Merino, J., 2015). Not only does simulation lab help students develop critical thinking, the debriefing following simulationRead MoreEffects of Corruption in the Phil.14311 Words   |  58 Pagesreport includes different articles and essays found on the net. The authors of these essays are merely internet users, some professionals, who shared their opinions about corruption. The fourth part is the compilation of the different corruption cases in the Philippines. These are the projects that are said to be overpriced but still was approved by the administration. It also discussed the summary of the issues and the impacts caused by these projects. The fifth part is the analysis of the 3rdRead MoreFactors Affecting Class Attendance of Selected Bachelor of Science in Cruise Line Operatons Students6991 Words   |  28 Pages... 5 Scope and Limitation of the Study .............. 5 Significance of the Study ...................... 5 Definition of Terms ............................ 6 2. Review of Related Literature and studies Local Literature .............................. 9 foreign Literature ............................. 12 Local Studies .................................. 25 Foreign Studies ................................ 25 Synthesis of Related Literature and Studies .... 29 3. Methodology Research

Contemporary Integrated Marketing Communications Free Essays

Introduction This paper is designed to provide an insight into the marketing integrated communication on the basis of a particular example. In the modern ever changing environment, it is quite difficult to follow the key trends in the marketing communications and the general role of marketing communications in the promotion of a company. As a result, it is important to scan the external environment for the latest trends that might affect the marketing communication mix of the studied company. We will write a custom essay sample on Contemporary Integrated Marketing Communications or any similar topic only for you Order Now The company in question is Get Fit Now! This company specializes in the delivery of fitness gym services to those who have become disillusioned about high membership fees. This company maintains its operations on a pay as you go basis. Critical analysis The marketing communication mix is an important part of any promotional strategy (Kotler and Armstrong, 2010). This framework includes the suggestion of the particular advertising and promotional strategies aimed at the brand’s exposure and the development of brand interest amongst the consumers. The rise in the popularity of the Internet has changed the shape of the advertising industry (Evans, 2008). This shows that the Internet has facilitated the process of marketing information distribution and further promotion. Recently, as part of the Internet revolution, social media has become significant in relation to interactive communication and marketing promotion (Evans, 2008). The research suggests that social media has acquired a large power in terms of promotion, implying that prior to social media, one person could distribute the news to 1 or 2 individuals; whereas currently one person may communicate the news to 500 people (New York Times, 2011). Facebook and Twitter have become the most visited social network websites. Facebook has surpassed 1 billion subscribers; whereas Twitter maintains 500 million subscribers (BusinessWeek, 2012). The users tend to share their location details and their statuses on the social network websites. The majority of users have started to access the social networking websites via mobile devices contrary to the previous utilization of Broadband-enabled PCs and laptops (Humphrey and Laverie, 2011). In fact, the number of users, who access the Internet via Smartphones, has doubled over the recent years (New Market Trend Watch, 2012). With this in mind, the companies have started to benefit from the location based advertising via mobile access. Location based advertising is not a new concept, however the innovation attributed to this concept suggests mobile advertising tailoring on the basis of locations (Bruner and Kumar, 2007). Given the fact that the mobile phones are always with the individual, it makes it quite easy to generate interest among the consumers. There are two approaches to Location Based advertising, namely push and pull approach (Bruner and Kumar, 2007; Unni and Harmon, 2007). The push approach suggests that the companies send out adverts either to specific consumers and/or to all the consumers. The pull approach implies that the customer request the adverts themselves. Location based strategies and tactics are regarded to be part of the customer management strategy, which imply the delivery of the proactive individualized attention to the customers in the form of customized advertising. Humphrey and Laverie, (2011) suggest that the social media network has gone further and has started to introduce the incentives that are aimed at the development of willingness to share the location via social networking website. It is especially visible in the example of Foursquare (Humphrey and Laverie, 2011). This company provides the badges for a certain number of loca tion sharing events. Therefore, there is a great potential for this type of mobile advertising to grow , if the opportunity is seized by the company on time (Dao and Jeong, 2012). For instance, Facebook has reported a decline in its profits, since the management was late on the adoption of mobile advertising on the rise of popularity in mobile access (Bloomberg, 2012). Application of Theory to the Case Study Location-based advertising is regarded to be quite efficient, especially for the small-sized companies (Mashable, 2012). This is especially beneficial for the studied company, namely Get Fit Now! Gym Company. As a result, the location based advertising may be triggered by the location of this company and its branches. It has been estimated that it might be quite profitable for the small sized businesses. It has been estimated in the consumer survey in 2010 that 49 % would utilize the location based advertising, if the information that they would receive via advertisements would be more relevant (Internet Advertising Bureau, 2010). Given the fact, that a consumer is located in the region as the gym, namely Get Fit Now!, the location based advertising might trigger the consumer’s interest, and therefore the behavioural intentions to visit the gym or at least to ask for information about the services. Yoo, Donthu and Lee, (2000) have estimated that advertising positively affects the increase in the positive brand associations and therefore the increase in the brand equity. This implies that the frequency of the viewed advertising directly affects the increase in the cognitive processes of the consumers. This, in turn, drives the memorization of the certain advertisements (Yoo, Donthu and Lee, 2000). Therefore, the frequency of being located in the certain area directly affects the frequency of the viewed advertising. As a result, this is regarded to be a valuable advertisement, since it targets the individuals, who would be interested in visiting the Gym, due to the certain current location. It would be, however, more valuable and useful, to integrate more of consumer data in the location-based advertising. This implies that simple location might be a limited data for generation of consumer interest in the particular product or service (Xu, Oh and Teo, 2009). This research also implies that the mobile devices are still limited for the receipt of rich multimedia content, which may affect the quality of advertising. Therefore, even though, the consumer might receive the adverts, due to this limitation, they might lack interest in the content of advertising (Xu, Oh, Teo, 2009). As a result, this implies that location-based advertising is a relatively new area, which needs further development in the task of consumer demand’s escalation. Discussion The main challenges that are attributed to location based advertising imply that it is still new to the customers,so the consumers may be reluctant to utilize this kind of technology. This is mainly associated with privacy and security concerns. Kim et al., (2004) have estimated that for the new users of the innovative technology, privacy and security are the key issues for concern. However, it is stated that if there is valuable information, which is provided in exchange to the location–related data, the concerns about privacy and security are diminished (Mobile Marketer, 2012). The main problem lies in the ability to provide the products for the attributed target market, rather than for everyone. Therefore, the technology should be advanced enough in order to provide valuable information to the customers, based on the segmentation data, beyond the simple location. The main role in location based advertising is played by the actual mobile device. However some mobile companies are reluctant to promotelocation based advertising (Mobile Marketer, 2012). For instance, it has been estimated that recently, along with the new iOS6 platform, Apple has integrated its own branded maps, instead of Google maps. As a result, a number of glitches were reported within this system that has affected location based advertising in a very negative way (Mobile Marketer, 2012). Conclusion This report was designed in order to demonstrate the role of location based advertising in the modern marketing communication mix. It has been estimated that location based advertising is still in the first stages of development and promotion. This implies that for consumers, this is still regarded as innovative technology. This drives the development of concerns for privacy and security, related to this type of technology. Furthermore, it has been estimated that there is a large potential for location based advertising. However there is supposed to be some advanced technology integrated in order to be able to base the advertising on the segmentation variables, beyond the location. However, it has been estimated that for the small-sized businesses, location based advertising is regarded to be beneficial. Therefore, this type of advertising will be quite advantageous fro Get It Fit Now! Gyms. The main challenges are attributed to the innovative feature of this type of advertising and the inability to target the right customer segments. As a result, the customers do not have the ability to receive really valuable information in exchange for their location data. Another problem relates to the mobile companies that restrict the location based advertising on their devices. References: Bloomberg. (2012). Facebook Working on Location-Based Mobile-Ad Product. Available: http://www.bloomberg.com/news/2012-06-18/facebook-readying-location-based-mobile-ad-product.html (Accessed on 9/1/2013) BusinessWeek. (2012). Facebook: The Making of 1 Billion Users. Available: http://www.businessweek.com/articles/2012-10-04/facebook-the-making-of-1-billion-users (Accessed on 9/1/2013) Dao T., Jeong S., Ahn H. (2012). A novel recommendation model of location-based advertising: Context-Aware Collaborative Filtering using GA approach. Expert Systems with Applications, Vol. 39, pp. 3731-3739 Evans D. (2008). The Economics of the Online Advertising Industry. Review of Network Economics. Vol. 7, Iss.3, pp. 1446-9022 Humphrey W., Laverie D. (2011). Driving Frequency with Mobile Social Networks and the Mediating Effects of Price and Quota Promotions. IJMM, Winter, Vol.6, Iss.2, pp. 46-60 Internet Advertising Bureau. (2010). Location Based Advertising on mobile. Available: http://www.iabuk.net/sites/default/files/white-paper-docs/Location%20Based%20Advertising%20-%20Whitepaper.pdf (Accessed on 9/1/2013) Kim S.S., Malhotra K.N., Agarwal J. (2004). Internet Users’ Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, Vol.15, Iss. 4, pp. 336 -355 Kotler P., Armstrong G. (2010). Principles of Marketing. 13th ed., Pearson: USA Mashable. (2012). How to Leverage Location Data for Better Mobile Ads. Available: http://mashable.com/2012/07/09/mobile-advertising-location-data/ (Accessed on 9/1/2013) Mobile Marketer. (2012). Location-based advertising still searching for its place. Available: http://www.mobilemarketer.com/cms/news/advertising/13009.html (Accessed on 9/1/2013) Mobile Marketer. (2012). Is Apple screwing up location-based advertising opportunitiesAvailable: http://www.mobilemarketer.com/cms/news/advertising/13899.html (Accessed on 9/1/2013) Unni R., Harmon R. (2007). Perceived Effectiveness of Push vs Pull Mobile Location Based Advertising. Journal of Interactive Advertising. Vol.7, Iss.2, pp. 28-40 Xu H., Oh L., Teo H. (2009). Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. International Journal of Mobile Communications. Vol.7., Iss. 2., pp. 154-177 Yoo, B., Donthu N., and Lee S. (2000). An Examination of Selected Marketing Mix Elements and Brand Equity. Journal of the Academy of Marketing Science. Vol. 28, pp. 195-211 How to cite Contemporary Integrated Marketing Communications, Essay examples

Strategic Planning for the Hospital ED Strategic Initiatives

Question: Describe about the Strategic Planning for the Hospital ED for Strategic Initiatives. Answer: 1. The New Castle Hospital is facing number of challenges, as the ED of the organization is not structured properly. The main challenge is selection of ED information system with an emphasis of automating and informing in order to support the entire strategic initiatives of the organization (Short et al., 2013).There are number of steps that are helpful for initiating a strategic planning that would be helpful in improving the ED information System. The steps include: Developing mission and vision of the organization: It is very much important to develop mission and vision for the New castle hospital as the organization have undefined strategy. It is quite important to have proper mission of the company so that the development of IT system could be possible (Johnston Bate, 2013).The development of Information System in ED can only be possible if the mission and vision of the organization is aligned and supportive in context with the overall strategy of business. Information Technology Strategic Planning: A mutual relationship exists between the strategic plan of the organization and the information technology (Bryson, 2012). In order to develop the information system of ED it is quite important to develop several delivery models including accountable care processes which is essential for improving both the operational as well as information technology strategic planning. Business and operational analysis: One o the main key aspect of strategic planning fo improving the Information system of ED is to understand both the internal as well as external threats as well as opportunities (Ward Peppard, 2016).This is quite important for involving all the stakeholders in order to improve the plan, for creating organizational ownership, which is very much important for executing as well as sustaining the plan. The factors play an important role in ensuring an alignment between the organizationss as well as departments overall strategic plan. The steps illustrated above not only helps in improving the information system of ED but it also helps in defining various strategies in the organization that are quite important in the development of the organization (Bezdek, Dubois Prade, 2012).It also plays a great role in improving the IT infrastructure as well as architecture of the organization. 2. There are number of factors that have contributed to the current state of the ED at Newcastle hospital. The most difficult one, which is difficult to overcome, are the issues that are associated with the IT system factors of the company. The IT factors associated with the organization faces many challenges due to its manual processes and the problems associated with it is difficult to resolve or overcome. This is due to some of the factors. The IS department of the hospital does not have defined strategies, objectives as well as processes and as a result alignment with various strategies of the hospital as well as with its IT performance measurement is not considered properly (Venkatesh, Brown Bala, 2013). The organization does not have any committee associated with IT steering either at board or management levels. The organization does not have proper IT policies, service level agreements, decision criteria or user roles and responsibilities. The IT missing portfolio of the organization does not have proper critical elements such as order entry, management of the case, nursing documentation and radiology for providing benefit to the ED system (Short et al., 2013). The core information system of the organization inc ludes three versions, which constitutes several functions that need to be bypassed by the users together. Software as well as networks is arbitrarily customized without proper procedure of documentation and inadequate hardware capacity. The IT staffs as well as data center are located miles away from the hospital, which helps in isolating the IT culture of the users and patients culturally, as well as physically. The organization also faces issues because of undefined strategy as well as data integrity, which are also difficult to overcome (Johnston Bate, 2013). The hospital does not have proper formal strategic plan and corresponding tactics, which are required for the development as well as for managing the organization properly. The organization lacks proper defined strategy and therefore the problems associated with it are difficult to resolve (Ward Peppard, 2016).The organization faces also faces challenges due to data integrity. The data throughout the organization is not properly defined and they are not reliable. It is quite important to resolve all the issues so that the organization gains competitive advantage in the market. References Bezdek, J., Dubois, D., Prade, H. (Eds.). (2012).Fuzzy sets in approximate reasoning and information systems(Vol. 5). Springer Science Business Media. Bryson, J. M. (2012). Strategic Planning and.The SAGE Handbook of Public Administration, 50. Johnston, R. E., Bate, J. D. (2013).The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities. AMACOM Div American Mgmt Assn. Short, M., Baker, M., Carter, J., Jones, C., Jay, S. (2013).Strategic environmental assessment and land use planning: an international evaluation. Routledge. Venkatesh, V., Brown, S. A., Bala, H. (2013). Bridging the qualitative-quantitative divide: Guidelines for conducting mixed methods research in information systems.MIS quarterly,37(1), 21-54. Ward, J., Peppard, J. (2016).The Strategic Management of Information Systems: Building a Digital Strategy. John Wiley Sons.